When it comes to mastering website design, it is important to consider many aspects. Things such as search engine optimization (SEO) at the foundation and planning phases are of course important for long term success. You don’t want to have to go back and rebuild things later on just to help your website get ranked in the search engines. I sat down with Melody Wang, a professional website developer with WebVantage Marketing and asked her for her top 10 tips when it comes to developing websites. Below are the responses she provided.
1) Have great navigation.
A good developer always has the user in mind when developing a website. Having clear and concise navigation is imperative to the success of your website. If users are unable to easily navigate your website, they are going to click the back button and you have lost them forever. When users back out of a website, you are not only losing that person, but you are hurting your website SEO metrics by increasing your bounce rate. This is a strong signal to search engines that people are not happy with your website, and can negatively impact your search rankings in a big way.
2) Your Brand Is Your Business
Ensure that you have a good brand logo, or tagline. Your brand is your business and you want it to be memorable for your customers. Invest in hiring a good graphic designer to create a unique logo that will differentiate your company from that of your competition. Invest in a good marketing consultant to help put together a good tag line as well. This will not only help you with your website, but on other marketing materials as well such as business cards.
3) Consistency Is Key
When it comes to designing a website, it is important to be consistent throughout. You do not want to have different font sizes and color themes for each page. It is harder on the viewer if you are constantly changing things up from page to page and might cause them to leave and never come back. Keeping things consistent helps keep your users engaged with your website as they navigate your site.
4) Write for your audience, not for the robots
This is important, as you need to write your content for people and not for the machines. When it comes to SEO, you do want to ensure you are incorporating certain keywords into your content; however, the spiders and bots are not your primary audience. You need to make sure that you are writing your content for the humans who will be visiting your website. Keep your content fun and easy to read. Include relevant images and videos to break the content up a bit if you have a long article. This will help engage your customers better. If people come to your site and it is optimized for bots or spiders, and not humans, you can be sure you will lose business as well as website rank due to poor site metric scores.
5) Keep Your Design Simple
One of the things I learned when starting out in design is that it is fun to use the latest and greatest technology. When I got started at WebVantage Marketing, a Sacramento Website Design firm, I quickly learned that using the latest and greatest means of coding a website was not always the most optimal. Not everyone has broadband speeds, or computers that can render certain code efficiently. It is better to keep design simple which will help in page load times, even on a slower web server.
6) Split Test For Better Result
Once you developed your website, you need to continue to research and improve your website for your target traffic. Play around with changing image locations, the images on your site, colors, headlines, buy buttons, and opt-in locations. Running split tests to determine the optimal location for specific items is key. If you have the ability to use something which tracks visitor clicks and mouse movements on your site, that can be beneficial as well. We have specialized software at our company that helps our customers monitor eye tracking and mouse clicks on their websites. We can use that data to easily make changes to further optimize our client websites.
I wanted to thank Melody for taking the time to sit down with me and discuss some great tips to mastering web design. You can learn more about the web design services at WebVantage Marketing by visiting http://www.webvantagemarketing.com/web-design/.